Cloudinary Asset Management MCP

What it does

Cloudinary's official Asset Management MCP gives agents a media backlot: upload images, videos, and files; search and organize assets; apply Cloudinary transformations; and generate archives for delivery. For film pipelines, it is the missing bridge between generated takes, campaign assets, review exports, and CDN-ready versions.

Connect

https://asset-management.mcp.cloudinary.com/mcp

Remote headers required: cloudinary-cloud-name, cloudinary-api-key, cloudinary-api-secret. Use the local stdio command when your client cannot attach custom MCP headers.

claude mcp add cloudinary-assets -e CLOUDINARY_CLOUD_NAME=YOUR_CLOUD -e CLOUDINARY_API_KEY=YOUR_KEY -e CLOUDINARY_API_SECRET=YOUR_SECRET -- npx -y @cloudinary/asset-management-mcp start

{
  "mcpServers": {
    "cloudinary-assets": {
      "command": "npx",
      "args": [
        "-y",
        "@cloudinary/asset-management-mcp",
        "start"
      ],
      "env": {
        "CLOUDINARY_URL": "YOUR_KEY_HERE"
      }
    }
  }
}

{
  "mcpServers": {
    "cloudinary-assets": {
      "command": "npx",
      "args": [
        "-y",
        "@cloudinary/asset-management-mcp",
        "start"
      ],
      "env": {
        "CLOUDINARY_URL": "YOUR_KEY_HERE"
      }
    }
  }
}

Sample tools

Field notes

npm @cloudinary/asset-management-mcp is still on 0.11.0, published 11 Aug 2026, but the repo has moved past it — last push 24 Aug 2026 — so there is unreleased work sitting ahead of the published package. The hosted Streamable HTTP endpoint is live but POST-only (a browser GET returns 405) and expects Cloudinary credentials as headers: either the three named above or a single cloudinary-url header carrying cloudinary://key:secret@cloud. Many clients will use stdio with env vars instead. Cloudinary's own docs invoke the server through its SDK package (npx -y --package @cloudinary/asset-management -- mcp start); both packages expose the same bin/mcp-server.js, but that SDK package last shipped Sep 2025, so the dedicated MCP package used above is the fresher route. Re-read the docs 20 Sep 2026: the header set has grown optional cloudinary-region, cloudinary-tools and cloudinary-embed-headers entries alongside the credential headers. Cloudinary now documents five official MCPs — asset management, environment config, structured metadata, MediaFlows, and analysis; analysis is the odd one out, still on an /sse endpoint and now documented as OAuth-only with no API-key path. This listing picks the broad asset-management server as the filmmaker-facing entry.

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